Rod Farmer (Sydney, Australia)
Rod Farmer has recently co-founded a new company, Mobile Experience, and is Director of Strategy & Research. He is passionate about mobile user experience, and has driven some of Australia's most successful and acclaimed mobile products and services. Rod was recently featured in Desktop Magazine as one of Australia's leading mobile innovators, and is a frequent industry speaker on mobile research, strategy and design.The Mobile User Experience
This presentation will discuss mobile design challenges and the emergence of technologies and platforms that promote personal mobile information architectures. Drawing on practical examples, case studies, industry statistics, emerging mobile trends and just a sprinkling of theory, this session casts a spotlight on the future of mobile design. More...
Speaker Details
In his previous role, Rod was Senior Manager, Experience Strategy for Vodafone Hutchison Australia where he was responsible for leading the company’s User Experience strategy for Online and Mobile platforms and services. His career in User Experience spans 12 years, where he has led product design across mobile, online and enterprise environments. Rod’s consulting experiences span E-Commerce, Defence, Telecommunications, Education, Healthcare and Digital Media. He holds a PhD in Human-Computer Interaction from the University of Melbourne.