Home / Speakers / Mia Horrigan (Zen Ex Machina, Canberra)

Mia Horrigan (Zen Ex Machina, Canberra)

Mia is a Partner in Zen Ex Machina and in her role as Senior Executive, Mia has been successful in providing advice on developing online system requirements with a focus on business needs and using an agile and user centred design approach, to ensure the business and IT systems are intuitive, useable and add value.

Speaking On

The Unsubscribed – designing for conversion

Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual aesthetic, though, is only one of many factors in conversion. Creating an experience designed to influence behaviour – attract registrations, increase readership, improve likes and favourites and increase sales – requires designers and developers to embrace change management theory, marketing and the psychological aspects of consumer behaviour. More...

Speaker Details

As an experienced CIO and ICT strategic advisor with over 15 years experience within the information technology and communications, Mia has established a reputation for innovation, driving strategy implementation, online marketing and successfully delivering programs.

Mia has been successful in providing advice on developing system and user requirements with a focus on user needs and using an agile and user centred design approach, to ensure the business and IT systems are intuitive, useable and add value.

Mia has an enthusiastic presentation style and is a well known Australian speaker on communication, Agile program management, user-centered design, and business analysis. Most recently, Mia has presented on digital strategies and designing for user experience at the Agile Alliance 2011 Conference in Salt Lake City, USA (Aug 2011) as well as Creative Camp NZ (Oct 2011) and The ACS Agile Special Interest Group (in Oct 2011).

Has previously done talks on...

• Wireframes - From Screen Concepts to User Interaction