Elizabeth Pek (Sydney, Australia)
Speaker Details
Building on her Masters in Psychology, she has developed a methodology through her various roles that combines user advocacy and research with business drivers.
Elizabeth has applied her user-centered design techniques on a range of projects, from complex eCommerce and business applications to large information sites such as The Sydney Morning Herald and The Age websites.
She is passionate about designing compelling user experiences that have a positive impact on key business metrics.
Elizabeth has presented at a number of user experience and usability conferences such as OZ IA.
Has previously done talks on...
Is Google really the best way to search?
Millions of people use Google every day, so it must be good, right? But is a Google based search interface the best in every situation? In this session, we will look at how we apply a single keyword search box (like Google) on Drive.com.au and see how it compared with other search models to help users find their dream car. More...
