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Who Moved My Mobile Marketplace

It used to be the case that if you wanted to develop and sell mobile apps, you chose a difficult language to code in, unfamiliar tools, foreign packaging and signing workflows, and then entered into the nightmare of distribution. Then along came a certain device that had a store "attached" to it, and behold, the mobile marketplace was changed forever! For some developers, this was the pill that dissolved the development and distribution headache they had been suffering from. For others, it was nothing more than a new walled garden that locked them into a closed market, when so much of the digital world seemed to be opening up. So what's the reality?

Difficulty: General,Fundamental
Prerequisites: A love of mobile devices.
Session Track: Mobile Devices

Session Detail

What choices do I have in this growing off-deck mobile world? Should I be building native or web apps? In this session, you'll find out how to best match your product idea (or product you want to take mobile) with the right tools and marketplaces, and how to adapt your product planning and development to move with the change landscape.

Speakers

Dale Rankine (GlobalOne, Brisbane)

Dale has been a part of the Australian digital industry for over 14 years as a designer, developer, manager, entrepreneur, trainer and evangelist. He is recognised globally as a specialist in product design and marketing, user experience and strategy for the mobile platform, and has been a regular speaker and trainer at events around the world for the likes of Adobe, Vodafone and Nokia. He has also been a regular contributor to the developer and UX community as author and presenter of numerous articles and training videos. Dale is currently Senior Mobile Consultant at GlobalOne, assisting enterprise clients in the strategy, design and development of new native and cross-platform mobile applications and experiences. More...