The Mobile User Experience

This presentation will discuss mobile design challenges and the emergence of technologies and platforms that promote personal mobile information architectures. Drawing on practical examples, case studies, industry statistics, emerging mobile trends and just a sprinkling of theory, this session casts a spotlight on the future of mobile design.

  • Difficulty: General
  • Prerequisites:
  • Session Track: Mobile Devices

Session Detail

In this presentation, Rod Farmer (Director of Strategy and Research at Mobile Experience, Australia) and Oliver Weidlich (Director of Design and Innovation, Mobile Experience) will discuss mobile design challenges and the emergence of technologies and platforms that promote personal mobile information architectures. The session overview comprises:
    • Why mobile design is different
    • Understanding the mobile ecosystem
    • Designing mobile user experiences
    • Mobile design challenges 101
    • Mobile trends in mobile experience
    •Mobile Service Design
Drawing on practical examples, case studies, industry statistics, emerging mobile trends and just a sprinkling of theory, this session casts a spotlight on the future of mobile design.

Speakers

Rod Farmer (Sydney, Australia)

Rod Farmer has recently co-founded a new company, Mobile Experience, and is Director of Strategy & Research. He is passionate about mobile user experience, and has driven some of Australia's most successful and acclaimed mobile products and services. Rod was recently featured in Desktop Magazine as one of Australia's leading mobile innovators, and is a frequent industry speaker on mobile research, strategy and design.  More...

Oliver Weidlich (Sydney, Australia)

Oliver Weidlich has recently co-founded a new company, Mobile Experience, and is Director of Design & Innovation. He draws on a background in psychology, experience in usability, and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. More...

GoogleWave Backchannel

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