Iron Man and IA -- designing amazing interfaces!

Matthew will examine modern information architecture techniques in interface design, from the essentials of organising information as navigation through to the complexities of designing for social media interaction.

  • Difficulty: General
  • Prerequisites: Knowledge of Interface Design, Social Media Strategies and Techniques.
  • Session Track: UX Design,Safe for Managers

Session Detail

Intuitive interfaces don't happen by accident. When gathering requirements from people about what they
want from a website it takes an understanding of not only users say they want, but insights into
online behaviour, motivation, cognition, memory, and use of appropriate language, to make it truly effective.

The user experience design is made all the more complex with people's current expectations of
amazing the interactivity that services like the giants like Google Apps, Twitter, Flickr, YouTube,
Amazon and Wikipedia offers.

How can we create interfaces in today's environment that are not only attractive and functional, but
also intuitive -- working in the way people want and expect?

Matthew will share best practice examples by drawing
upon current research and user-centred design principles in four case studies:

* The recent Stark Industries 'Iron Man' incident
* Intranet development for Origin Energy
* CHOICE magazine and online interaction through social media
* The Federal Government's pbs.gov.au website

 

 

Speakers

Matthew Hodgson (Australian Capital Territory, Australia)

Matthew Hodgson is an experienced social media and web strategist with 15 years experience in information architecture, information management and knowledge management, working with the government and commercial sector to deliver innovative solutions to difficult web problems. More...