Iron Man and IA -- designing amazing interfaces!
- Difficulty: General
- Prerequisites: Knowledge of Interface Design, Social Media Strategies and Techniques.
- Session Track: UX Design,Safe for Managers
Session Detail
Intuitive interfaces don't happen by accident. When gathering requirements from people about what they
want from a website it takes an understanding of not only users say they want, but insights into
online behaviour, motivation, cognition, memory, and use of appropriate language, to make it truly effective.
The user experience design is made all the more complex with people's current expectations of
amazing the interactivity that services like the giants like Google Apps, Twitter, Flickr, YouTube,
Amazon and Wikipedia offers.
How can we create interfaces in today's environment that are not only attractive and functional, but
also intuitive -- working in the way people want and expect?
Matthew will share best practice examples by drawing
upon current research and user-centred design principles in four case studies:
* The recent Stark Industries 'Iron Man' incident
* Intranet development for Origin Energy
* CHOICE magazine and online interaction through social media
* The Federal Government's pbs.gov.au website
Speakers
Matthew Hodgson (Canberra, Australia)
Two decades ago, Matthew was building experiences into the first generation of multi-player online games. Today, he is the Senior Executive for UX + Agile at Zen Ex Machina – responsible for design thinking, social media marketing tactics, user-experience, and coaching of Scrum for both designers and developers. Over the last few years, Matthew has been responsible for delivering the experience design for the CHOICE Magazine website, Medicare Australia’s involvement in the national eHealth records program, AHIA’s social business and digital strategy, and the introduction of user-centred agile methods to several large corporate and Federal Government agencies. Matthew is best known as an IA, Agilist, strategist, and international speaker who lives by the axiom “the only power in knowledge is to share it”. More...
