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Casual Gaming: What Developers Need to Know

Casual gaming is experiencing explosive growth and developers want to get in on the gold rush. In this session Mike Downey, WebDU veteran and Microsoft Principal Evangelist, will help you understand the business and the technology of the casual games marketplace.

• Difficulty: General
• Prerequisites: No specialist knowledge required.
• Session Track: Safe for Managers,UX Design,Mobile Devices

Session Detail

In this session you will learn about development, deployment, and distribution, leveraging multiple technology platforms. Mike will also talk about some of the work that Microsoft is doing to make casual game development easier, faster and more flexible. He will also demonstrate some of the exciting innovations planned for gaming on the upcoming Windows Phone 7 Series devices.

Speakers

Mike Downey (Seattle, USA)

Mike Downey is Director of Platform Evangelism at Microsoft where he focuses on platform adoption of Microsoft Silverlight and related technologies. With a long history in developing software for web and mobile application development and rich media delivery, Mike has amassed a great deal of experience with gathering and prioritizing feature requirements, tailoring product messaging for target audiences, building and delivering exceptional product presentations that engage audiences and drive sales, creating innovative new ways to maximize revenue – particularly with mature product lines, and working with engineering teams to better understand their customers.  More...