Appland: A Case Study in Building a Mobile Apps Team

In 2010, Vodafone Hutchison Australia embarked on a new adventure and set about creating an in-house mobile apps development team. This team was created with innovation as a core ingredient, and tasked with being an agile group of creative developers who could take the telco into unchartered waters and play in the app store ecosystems that had started to change traditional thinking and behaviour around mobile content and services.

Difficulty: General
Session Track: Safe for Managers,Team

Session Detail

The results so far make for interesting conversation for anyone involved in running or participating in mobile app development teams, and how this has shaped the approach for Appland's sophomore year. In this session, Appland's head honcho Dale Rankine will lead you through a case study of their first year - looking at topics such as development methodologies, targeting devices/platforms/customers, team development and recruiting, skills mix, and how to keep smiling through it all.

Speakers

Dale Rankine (CloudSherpas, Brisbane)

Dale has been a part of the Australian digital industry for over 14 years as a designer, developer, manager, entrepreneur, trainer and evangelist. He is recognised globally as a specialist in product design and marketing, user experience and strategy for the mobile platform, and has been a regular speaker and trainer at events around the world for the likes of Adobe, Vodafone and Nokia. He has also been a regular contributor to the developer and UX community as author and presenter of numerous articles and training videos. Dale is currently Senior Mobile Consultant at CloudSherpas, assisting enterprise clients in the strategy, design and development of new native and cross-platform mobile applications and experiences. More...