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Productising & distributing applications built with MX

Encapsulation of hard earned intellectual property and being able to sell products rather than services is a key driver for many development houses yet very few achieve this with any success. Grant will look at how to create and sell applications built on MX technologies, how to use the Macromedia channels and many of the potential pitfalls and traps.

Session Detail

Grant outlines the strategies that have brought Straker continued success:

1. Picking the product and technology - What is a product and how to select a winner
2. Setting the platform - ensuring the method of development is structured to ensure you well placed as your product evolves
3. Creating the channel - looking at how to develop the channel and where to look for partners and distributors.
4. Marketing and delivery- How to market the product and deliver it
5. Support - Looking at how to support the product and methods for doing this
6. Traps and tricks

Grant is the founder of Straker Interactive; the company behind the award winning ShadoMX product line.

Speakers

Grant Straker (Auckland, New Zealand)

Grant is an experienced ColdFusion Developer and runs Straker, a successful ColdFusion software development house. He has been involved in over 50 CF5 to CFMX migration projects ranging from small sites to enterprise level migrations. More...