Optimising Standards Based Websites for Search Engines

Many Web developers produce usable and accessible sites, but they often struggle with unhappy clients who complain about poor search engine results and low traffic. Learn proven search engine optimization techniques that will increase exposure and traffic, while adhering to modern Web and accessibility standards.

  • Difficulty: General
  • Prerequisites: None.
  • Session Track: CSS

Session Detail

Information Architecture

  • Domains or Sub-Domains?
  • Section Structure
  • Folder & URL Best Practices
  • Content Allocation

Code Structure

  • META Data (Title & Description)
  • Semantic Structure
  • Anchors Text & Surrounding Content
  • Attributes (Titles, Acronyms & Abbreviations)
  • Microformats

Strategic Content

  • What is Link Bait?
  • Choosing Topics
  • Characteristics of Optimized Articles
  • Online Tools & Services
  • Free or Fee?

Marketing Without PPC

  • Article Content Giveaway
  • Exposure via Social Media
  • Building Relationships
  • Active Commenting
  • Smart Link Buying

Speakers

Jon Henshaw (Nashville, USA)

Jon has over 12 years of experience developing websites. He's managed small to enterprise-level projects, and understands what it takes to make a website successful. Before coming to Sitening, He worked as an Interaction Designer for Visa, where he helped develop web applications for their consumer and corporate clients. More...