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Come Out and Play: Flash-Based Ambient Media

Ambient media refers to any non-traditional out-of-home medium, but specifically includes media designed to reach audiences close to the point of purchase. Ambient media ranges from street vision, mobile media, venue advertising, washroom advertising and small screen advertising such as ATM and CCTV. Ambient media is more likely to use guerrilla tactics.

Session Detail

First we had Central, where Flash was unshackled from the constraints of the browser. In a natural progression in the evolution of Flash, we're now seeing it leave the confines of traditional viewing environments (i.e. home/office/school) and moving into more "public" arenas (such as shopping malls, restaurants and even motor vehicles).

During this session, RocketBoots Partners Andrew Muller and Matt Voerman, delve into real world examples of flash-based ambient media and discuss best practice strategies for developing for this exciting new environment.

Speakers

Andrew Muller (Sydney, Australia)

Developer, trainer, mentor, presenter and blogger, Andrew Muller has been involved with the production, development and education of Rich Internet Applications in Australia since 2002.  Working with Flex since it's release in 2004 Andrew's development expertise with Adobe AIR applications  has meant creating applications for the likes of Panasonic and Sony Music.  Certified Adobe instructor for Flex, AIR, ColdFusion, Flash & Connect; Andrew is also both an Adobe Ambassador and a Adobe Community Champion. More...

Matt Voerman (Akamai, Australia)

Based out of Sydney, Australia – Matt Voerman is a 15 year veteran of the rich media/internet development industry. During this time he has undertaken a number of senior technical and customer facing roles in countries such as Australia, New Zealand, Singapore, China, Hong Kong and the United States. He is an internationally published author, having written, or contributed to, a number of books, whitepapers and articles on the Adobe Flash Platform. More...